Saturday, 12 May 2018

BELIZE: HEINEKEN In Partnership With Belize Brewing Company

Heineken International B.V. (HEINEKEN) announces that it has acquired a minority stake in Belize Brewing Company Ltd ("BBC"), Belize's market leader in beer and a subsidiary of Bowen & Bowen Ltd (B&B), which has been an importer and distributor of HEINEKEN brands including Heineken®, Amstel and Red Stripe in Belize since 2016.

Financial terms are not disclosed.

Marc Busain, President Americas at HEINEKEN, said: We are delighted to announce the new partnership with Belize Brewing Company and the Bowen family.

We recognise BBC's strong capabilities and position in the country, which has a fast-developing tourism industry and stable GDP growth, and offers a lot of potential to grow our premium offering, led by the Heineken® brand.

We look forward to continue growing together.

Michael Bowen, President/CEO at Belize Brewing Company Ltd, said: We welcome HEINEKEN as our new partner.

HEINEKEN is a world-class family owned company that shares our values. We look forward to improving and growing our company with the help of our strategic partner.


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